David and Patricia, the owners, believe in the human need to connect and create memories with food. The spice business evolved during the recession, when work forced them to live apart. They started to cook over Skype, a way to share food and stories about their day. In September of 2012, David quit his day job at an engineering firm and now runs their online business full time. Patricia is a full-time journalist, and works with David on their family business that is a passion for both of them.